A house fire occurs every 80 seconds in America. House fires are also the number one disaster the Red Cross responds to, providing victims with invaluable support and aid. We created every80seconds.com to give people a small (but powerful) virtual taste of what it’s like to live through a real house fire. Launched through Facebook, and supported with rich media takeovers and print, the site “burns” Facebook photos to simulate a fire’s aftermath then invites users through donating or spreading the message.