The McRib is only available for a short amount of time. So we created a series of short radio spots.
McRib Hunter Campaign
Featured in Lurzer's Archive Vol 2. - 2017
Featured in Lurzer's Archive Vol 2. - 2017
McRib Season
To celebrate the return of the McRib, we created McRib Season. To kick it off, we launched McRibSeason.com, where fans could listen to The World’s First Pork Rock Opera and download album artwork as well as limited edition McRib Wrapping Paper.
The World's First Pork Rock Opera Tracks
McRib Wrapping Paper
With McRib's limited availability, its yearly return to the McDonald's menu is a season worth celebrating. And what better way to show the people in your life how special they are than pork-covered special edition McRib Wrapping Paper?
2015 McRib and Chicago Bears Partnership
McRib Fantasy Foodball
McRib Fantasy Foodball combined two things football fans love – the McRib and fantasy football. Using a traditional fantasy football league format, users could draft their favorite Chicago Bears players and earn points consistent with the scoring system used in various fantasy football leagues. In addition, to the points earned from their Bears lineup, players received extra points for buying a McRib. To help spread the word of the McRib and Fantasy Foodball, we encouraged users to share their gaming experience on Facebook and Twitter. This gave players even more points and a greater chance to win. Weekly prizes consisting of free Bears tickets were given out during the promotion.
Gaming screen where players could set their lineup, enter McRib codes and share their experience on social media.
