Following the success of the McDonald’s Fry Countdown in 2022, it made a return visit to Times Square in 2023. Once again, New Year’s Eve revelers on the street below the McD’s billboard could watch one fry be removed every minute until the stroke of midnight.
But for this round, we added a few other fun time wasters to help everyone pass the time until the ball dropped, last fry was pulled.
A little pub:
https://lbbonline.com/news/mcdonalds-helps-entertain-nye-revellers-with-delicious-fry-countdown
Our “Fry Countdown Teaser” ran on the billboard days before NYE to put it on people’s radar.
After starting with a mountain of delicious golden fries, one was removed every minute until there was only one left. Timed to be picked at the stroke of midnight.
We created a three leg, McDonaldland Race to the New Year starring their most iconic characters. After the three races, one fan favorite was crowned champion. This was one of the matchups. I promise, no spoilers.
Some delicious bite-sized pieces of actual McD’s trivia to help people pass the time before midnight.
Just one example of the tasty update to the always popular photo hunt game, starring mouthwatering McD’s menu items.